Alyssa Harrison

Content-Driven SEO Campaigns

As a Creative Director, I have played a pivotal role in leading the SEO content and creative content teams to drive successful SEO campaigns for over 70 clients. Through my strategic approach, I have helped clients achieve higher rankings on the first page of search engines, attract targeted traffic to their websites, and increase their online visibility.


At the heart of my role is the development and execution of SEO-focused content strategies. By leveraging my expertise in keyword research and competitive analysis, I have led the teams in identifying target keywords that are aligned with the business goals and objectives of our clients. I have overseen the creation of engaging and high-quality content, including SEO blog writing and content rewrites, that is optimized for search engines and designed to resonate with the target audience.


I have also fostered a collaborative and innovative environment within my teams. I have worked closely with content writers, editors, and other creative professionals to ensure that the content produced is not only SEO-friendly but also compelling, informative, and aligned with the brand voice and tone of our clients. I have provided strategic guidance and feedback, conducted performance evaluations, and implemented continuous improvement initiatives to enhance the overall quality and effectiveness of our content.


Furthermore, I have monitored the performance of SEO campaigns and used data-driven insights to optimize the strategies. I have analyzed key metrics such as organic traffic, keyword rankings, and engagement metrics to identify areas of improvement and make data-informed decisions. I have also stayed up-to-date with the latest SEO trends, Google algorithm updates, best practices, and implemented them into our strategies to ensure that our clients' websites stay ahead of the competition.


EXPERIENCE WITH THE FOLLOWING PLATFORMS AND TOOLS